Product and growth team
The team behind Medzelo OS and Medzelo Growth Services, writing practical guides for appointment-led businesses.
Online booking only saves time if it is set up properly. This checklist covers services and durations, staff calendars, buffers, deposits, cancellation policy, reminders and where to put your booking link so clients actually use it.
Medzelo Team5 min read
Hiring a growth agency is a big decision for a clinic. This is what the first 90 days should look like: an honest audit, working tracking, a focused landing page and offer, careful ad launches, proper CRM follow-up and a reporting rhythm you can hold them to.
Medzelo Team5 min read
WhatsApp is where many clients prefer to talk, but a single phone on the front desk is where enquiries get lost. Here is how to set up a shared inbox, clear ownership, reply templates, response standards and sensible data habits.
Medzelo Team6 min read
A Facebook lead is a person comparing several businesses at once. Whoever replies first, clearly and helpfully, usually gets the booking. Here is how to shorten every step from ad to lead form to first reply to booked appointment, and what to measure along the way.
Medzelo Team6 min read
Most missed appointments come from gaps in the booking process, not bad patients. Here is how to reduce no-shows with better reminders, fair deposits, confirmations, follow-ups and a waitlist that refills the gaps you cannot prevent.
Medzelo Team7 min read